Betweener Engineering™
The Discipline of Engineering AI Perception
Engineering the gap between AI perception and reality
Official Definition
Betweener Engineering™ is the discipline of identifying, correcting, and engineering the gap between how AI systems perceive a business and who that business actually is.
AI forms opinions based on incomplete data. We rebuild your identity in a structured, authoritative, machine-readable format—so AI can finally see the truth, not the fragments.
Short Definition:
We fix and engineer your identity inside AI systems so they understand, describe, and recommend you correctly.
Why Betweener Engineering Exists
The modern web collapsed into the Answer Economy. Users no longer browse—they ask. AI no longer lists links—it synthesizes answers.
If AI doesn't understand you, you don't exist.
Betweener Engineering solves this by reconstructing your identity at the machine cognition level.
The 3 Layers of AI Identity
1. Betweener Engineering (Meaning Layer)
Category creation. Domain fusion. Identity reinvention.
2. Visibility Engineering (Structure Layer)
Schema. Definitions. Truth Corpus. Frameworks.
3. Verification Layer (Alignment Layer)
Maps. Reviews. Location. Services.