Frequently Asked Questions
Everything you need to know about Betweener Engineering™
What is Betweener Engineering?
Betweener Engineering™ is the discipline of identifying, correcting, and engineering the gap between how AI systems perceive a business and who that business actually is.
What is Domain A?
Domain A is the authoritative foundation: regulations, standards, scientific fields, and policy anchors that support a new category.
What is Domain B?
Domain B is the client’s unique internal logic, practice philosophy, tacit knowledge, and proprietary process.
What is a Fusion Node?
The Fusion Node is the proprietary concept created by combining Domain A and Domain B into a named Category of One.
What is Semantic Endurance?
Semantic Endurance is the long-term visibility and stability of an identity inside AI systems.
Is this SEO?
No. SEO ranks pages. Betweener Engineering engineers identity itself so AI can understand, trust, and recommend you.
How long does the process take?
The 8-Step Betweener OS typically takes 8-12 weeks depending on the complexity of your industry and the depth of your domain expertise.
Who is a good fit for Betweener Engineering?
Businesses and professionals with unique methodologies, deep expertise, or innovative approaches who struggle with AI visibility and want to create category authority.
Still Have Questions?
Let’s discuss how Betweener Engineering™ can create your Category of One.