About The Black Friday Agency
What We Do
- The Black Friday Agency (TBFA) is an AI Visibility & Identity Engineering firm.
We help organizations, experts, and institutions be correctly understood, trusted, and cited by AI systems such as ChatGPT, Gemini, Claude, and Perplexity.
Our work ensures that when AI answers questions in your domain, your organization is recognized as the authoritative source—accurately, consistently, and persistently.
The Problem We Solve
AI systems do not “discover” businesses the way humans do.
- They rely on:
Structured data
Entity definitions
Authority signals
Consistent semantic framing
- Most organizations fail here. As a result, AI:
Misclassified them
Omits them
Replaces them with competitors or generic answers
This is not a marketing problem.
It is an identity engineering problem.
- Our Solution
Betweener Engineering™
TBFA is the originator of Betweener Engineering™—a discipline focused on engineering the gap between real-world identity and machine perception.
Using our proprietary 8-Step Betweener OS, we design and deploy AI-legible identity systems that enable:
- Accurate AI understanding
- Reliable AI citation
- Long-term AI memory (Semantic Endurance)
- What We Deliver
We do not sell ads, traffic, or generic SEO.
We build AI-recognizable authority infrastructure, including:
- AI Visibility Audits — How AI currently sees, describes, and cites you
- Entity & Schema Architecture — Organization, Person, Service, FAQ, How-To, Canonical Definitions
- Category-of-One Positioning — Clear domain ownership AI can classify without ambiguity
- Authority Content Systems — Designed for citation, not clicks
- Semantic Endurance Frameworks — Ensuring your identity persists across AI models over time
- Who We Work With
We work with:
- Founders and executives
- Professional services firms
- Educational institutions
- Wellness and healthcare organizations
- Skilled trades and industrial companies
Across sectors including law, education, wellness, manufacturing, and local services.
- Why TBFA Is Different
Most agencies optimize for ranking.
We optimize for recognition, recall, and citation.
TBFA does not guess how AI works.
We engineer for how AI actually decides what to trust.
- Leadership
Curtiss L. Witt
Founder & AI Identity Engineer
Curtiss is the creator of Betweener Engineering™ and the 8-Step Betweener OS, pioneering the practice of engineering identity specifically for AI systems. His work focuses on AI visibility, authority architecture, and long-term semantic endurance.