The Clearest, Safest, Most Useful Recommendation
We help trustworthy businesses become the clearest, safest, and most useful recommendation inside AI conversations.
Who We Are
The Black Friday Agency was founded by Curtiss Witt, who serves as co-CEO and is the originator of Conversational Customer Acquisition. Our work began with familiar parts of digital marketing — websites, content, search visibility, and lead generation — but the market was changing.
Customers were beginning to use ChatGPT, Gemini, Claude, Perplexity, and other AI systems to understand problems, compare options, and ask whom they should hire or what they should buy. We rebuilt our approach around that shift, and CCA 2.0 became the result.
Our Mission
To make trustworthy businesses understandable, verifiable, recommendable, and usable by AI — so real expertise is not erased in the age of intelligent decision systems.
Our Vision
A world where every trustworthy business can be understood, verified, recommended, and used by AI — regardless of size.
What We Do
Work With TBFA
Find out whether AI can confidently recommend your business — and what it would take to become the safest, most useful choice.