Conversational Customer Acquisition 2.0

People are no longer simply typing keywords into a search engine, opening ten links, and comparing businesses on their own. Increasingly, they describe their situations to AI, answer follow-up questions, weigh their options, and ask whom they should trust.

Conversational Customer Acquisition 2.0 introduces a new discipline for this conversational era. It shows business owners how to build companies that artificial intelligence can understand, verify, recommend, and ultimately use while helping a customer make a decision.

This is not a book about manipulating algorithms or tricking AI into recommending a business. It is a practical guide to becoming the clearer, safer, more trustworthy, and more useful choice. The businesses that succeed in the conversational era will not merely be found — they will be understood, recommended, and used.

Curtiss Witt is the founder of The Black Friday Agency and the creator of Conversational Customer Acquisition 2.0. Before entering entrepreneurship, he spent approximately thirty years at Boeing in senior leadership roles, managing the Boeing Executive Program and leading complex business-improvement initiatives using Lean, the Theory of Constraints, Agile methods, and systems thinking.

He is also the author of Gaming to Innovate, InEvitable: The Rise of Digital Intelligence, and UnCited...UnSeen. His work brings together three decades of operational leadership with a practical vision for helping real businesses remain visible, trusted, and economically relevant as AI increasingly influences what people buy, whom they hire, and what they do next.